Istraživanje identiteta Beograda
A Research On Belgrade’s Identity

Summary/Abstract: The survey on Belgrade’s identity was created and conducted on a sample of citizens of Belgrade, tourists coming from Serbia and from abroad, as well as the representatives of organizations and institutions in the domain of culture, arts, education and marketing in the spring of 2006. The open-question anonymous survey organized for tourists and citizens of Belgrade was done according to quota sampling. The interviews with representatives of Belgrade in culture, arts, education and marketing were part of a non-random sampling. Throughout the interviews with citizens, city representatives and tourists some new perspectives of Belgrade were introduced and others were confirmed. During the survey, Belgrade was identified as a city where dominant events were from or connected with a tradition of wars (Autonomy from the Turkish Empire, various bombings of Belgrade) and the political events from recent history - October 5th, 2000. Personalities best representing city of Belgrade were mostly politicians (dr. Zoran \in|i}, Branko Pe{i}, Despot Stefan Lazarevi}, Prince Mihailo Obrenovi}, Prince Milo{ Obrenovi}, King Petar I Kara|or|evi}, Josip Broz Tito and Slobodan Milo{evi}), but also some personalities were from the cultural field (Mira Trailovi}, Du{ko Radovi} and Ivo Andri}). Spatial identity of the city was dominated by the Belgrade fortress, maybe not the oldest but the most persistent trace of previous periods. Among other spatial characteristics, interviewees recognized Prince Mihailo street and Republic Square, Skadarlija street, the National Theatre and confluence of the Sava and the Danube, Konsan~i}ev venac and museums. The exciting parties and fun were still the best characteristics of the city according to the tourists. The PR and marketing of the city was not evaluated as good, since almost all of the mentioned tools are not properly, effectively and efficiently applied.

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