Концептуален модел за управление на организационната култура в сферата на социалните дейности
The Conceptual Model for Managing Organizational Culture in the Sphere of Social Activities

Summary/Abstract: The paper explores options to create a conceptual model for managing organizational culture in the sphere of social activities. In it a clarified the essence of organizational culture, as a phenomenon and its elements and new approaches to scientific and practical study. There is selected subsystem - social services, for approbation of a particular model. In it is prove the idea, that organizational culture is a reliable tool for the development of any organization in today's complex and dynamic environment.

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