A MODEL OF WEB CAMPAIGNING IN ROMANIA
A MODEL OF WEB CAMPAIGNING IN ROMANIA
Author(s): Paul Adrian AparaschiveiSubject(s): Politics / Political Sciences
Published by: Editura Universitatii din Oradea
Keywords: online campaign; Web 1.0; Web 2.0; Romanian politicians
Summary/Abstract: Online political communication in Romania has developed in recent years in parallel with the increasing online presence and access of Romanian citizens. This paper defines the concept of Web 2.0, providing a theoretical basis which will help us in the correct placement of the online political communication in Romania on the Web 1.0-2.0 axis. In addition, this paper defines and operationalizes the concepts of interactivity, personalization and mobilization. These are the main structural elements of any online political presence in the Web 2.0 era. The case study presents the technological elements that defined online political communication in Romania in the 2012 elections.
Journal: Analele Universităţii din Oradea. Relaţii Internationale şi Studii Europene (RISE)
- Issue Year: 5/2013
- Issue No: Suppl.
- Page Range: 343-353
- Page Count: 11
- Language: English
- Content File-PDF