DETTAGLI DI STILE: LA COMUNICAZIONE NEL BUSINESS IN UN’OTTICA INTERCULTURALE
Style Details: Business Promotion from an Intercultural Perspective

Summary/Abstract: Every culture carries a Weltanschauung. To use the same language does not mean to share the same values. Therefore, being aware of some cultural differences is fundamental to avoid misunderstandings and be effective, especially in the world of business where so many interests converge. This study offers some reflections upon the Italian language and culture from an intercultural perspective. Special emphasis will be given to some aspects which may compromise communication.

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