THE ROLE OF THE PUBLIC IMAGE OF THE PARTIES AND OF THE CANDIDATES IN THE DEMOCRATIC ELECTIONS
THE ROLE OF THE PUBLIC IMAGE OF THE PARTIES AND OF THE CANDIDATES IN THE DEMOCRATIC ELECTIONS

Summary/Abstract: In this article we want to explain the role of the public image of parties and candidates in democratic elections. Our research is based on the content analysis of the concept of political communication, political PR and the main functions of the political system, as well as image strategies. The final part of the article is devoted a distinction between political marketing and political propaganda. In addition to the theoretical work, we shall also consider the various researches performed during the last year on the political phenomenon in the Romanian space. We shall also try an approach based on our investigation of press materials (print, new media), political advertising materials, internal documents of political parties and documents of election campaign staffs.

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