Полов ред (gender order) и трансформация
Gender Order and Transformation

Summary/Abstract: The article deals with the changes setting in the gender order of Bulgarian society as a result of the profound transformation that has been taking place in it during the past 13 years. An important aspect of the mutual influence of the transformation processes on the macro- and micro-level has been the uncovering of the constitutive importance that culture has in the process of transformation. In such a perspective, the gender perspective also has its place. The conceptions, stereotypes, norms and relationships between the genders can be referred to those structures, which take longer to change, create stability (according to Kozelek) in the changes, assumed to be a threat to the living worlds established. The ethnological analysis is based on field research observations in a small Bulgarian town. The manifestations have been outlined and the relationship of the gender order with the two key strategies in mastering reality: neotraditionalism and the new institutionalised individualism (Beck). Neotraditionalism in the relations between genders is due, on the one hand, to the contradictory heritage of state socialism, and, on the other, to the impact of the conservative public discourse. The gender order, interpreted as traditional and conservative, is not unaltereabble: it is not identical to the gender order, defined as patriarchal and traditional, from the socialist period; it is not identical to its “model” of the 1930s, either. All these were built in different socio-economic, political and ideological contexts, which determine the differences among them.

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