"Здоровье не купишь": о противоречиях маркетизации жизненно важных благ на примере рынка стоматологических услуг в Москве
"Health Is Better Than Wealth": Controversies of the Marketization of Vital Goods (The Case of the Moscow Dental Market)

Summary/Abstract: This article, based on the examination of the Moscow dental market, focuses on the social construction of market commodities out of vital goods. Through qualitative content analysis of 184 dental clinics' websites and 25 in-depth interviews with dentists and managers of Moscow commercial clinics, the author reconstructs dominant views about the nature of dental services as commercial product, its social meanings, and parameters of quality.

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