ORIENTAREA SPRE CLIENŢI ÎN CADRUL UNEI INSTITUŢII BANCARE
The Customer Orientation in a Banking Institution

Summary/Abstract: The real “asset” of the performing companies is the sum of knowledge and experience gained from the relationships with their clients, which will determine their future market value. The customer orientation principles dominate and will dominate, in any competitive economy, the business mission of any company. The impeccable customer service must represent the reason why companies exist; and this because it will determine the client’s loyalty towards the company and its products, loyalty which in turn will generate a high profitability.

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