Comparative analysis of selected multi-criteria method in the evaluation of the audience of websites Cover Image

Analiza porównawcza metod wielokryterialnych w ocenie audiencji serwisów internetowych
Comparative analysis of selected multi-criteria method in the evaluation of the audience of websites

Author(s): Luiza Fabisiak, Marta Szarafińska
Subject(s): Economy
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: audience of internet services; Multi-Criteria Decision Making (MCDM); AHP; TOPSIS

Summary/Abstract: The paper is focuses on a proper methodical appraisal to selection of method in internet services audience. The set of presented criteria has been evaluate from the internet source directly. The classification of alternative was executed as regard on the largest ratings, which was confirmed on internet investigations. The problem of estimate the websites utility is complex because of the quantity as well as the incomparable of criteria collection. Methodical appraisal is the use of multi- criteria analyses methods in context of introduced problems. To verifying the results of estimate the method of AHP and Topsis was used, showing the complementariness of above mentioned solutions at once. Behind the assistance of pairwise comparison method has been defining the individual preference and utility of selected criterion which has been perform in further evaluation. Conclusion from the research conducted ends the study.

  • Issue Year: XI/2010
  • Issue No: 2
  • Page Range: 232-241
  • Page Count: 10
  • Language: Polish