Ocena konkurencyjności międzynarodowej polskiej branży mięsnej w oparciu o koncepcję atrakcyjności i pozycji rynkowej
An assessment of international competitiveness of the polish meat industry based on a market attractiveness and position conception

Summary/Abstract: Most often a subject of competitiveness studies is either an enterprise or a national economy – uniquely this subject matter is raised with regard to a branch. Present study focuses on issues concerning international competitiveness of a branch of economy. Such investigation is helpful for reason of identification and importance assessment of factors driving competitive relationship within the industry. Te study is aiming at the assessment of competitive position of Polish meat sector products on international market place. For purposes of quantification a concept of market attractiveness and position matrix was used.

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