Self-promotion ako spravodajská hodnota
Self-promotion as News Value

Summary/Abstract: The issue of journalistic value of events occupied several media theorists. Most of them agree that primary factors of journalistic interest include the moment of surprise, uniqueness, conflict, proximity and concern. However, under the pressure of media competition, in TV news programs self-promotion occurs increasingly as of journalistic value. Self-promotion means using a pseudo-event from the internal environment in order to raise the interest of the audience in activities of the broadcaster and thus to increase his value in the competitive environment.

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