The customer perception of their participation in the process of creation of the quality of services Cover Image

Postrzeganie przez klienta jego udziału w procesie kształtowania jakości usług
The customer perception of their participation in the process of creation of the quality of services

Author(s): Agata Jonas
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: value co-creation; service dominance logic; service quality; customer participa¬tion

Summary/Abstract: In accordance with the concept of service dominance logic, a client is the co-creator of value of acquired tangible asset . One of the basic characteristics of resources affecting the value of a product or service is their quality. In the context of value co-creation the quality of the resources provided by the customer is just as important as the quality of products and services (resources) provided by the manufacturer (supplier). Therefore the final quality of service does not only depend upon the service provider. Quality of services shall be assessed by the technical quality (result) and functional quality (rating of service process). The following article contains a presentation of the results of research on the customer opinions about their participation in the process of service sectors and the impact on the shape and course of the service.

  • Issue Year: 2014
  • Issue No: 354
  • Page Range: 24-33
  • Page Count: 10
  • Language: Polish