The 90s or the Arrival of the Fruit Yoghurt into Our Lives
The 90s or the Arrival of the Fruit Yoghurt into Our Lives
Author(s): Despina BădescuSubject(s): Anthropology
Published by: Muzeul Ţăranului Român, Editura Martor
Keywords: (post)communism; Revolution; transition; nourishment; food crisis;
Summary/Abstract: Fruit yoghurt came to our doorstep during the 90s. When I had heard about the Revolution and of people gathering in street meetings, I made a quick assessment of things and asked whether all groceries would turn into what we called “shops”1 where we could go and do our shopping in more humane conditions. Then Mr. Fruit Yoghurt came along. It was small, expensive, imported, light, sweet, with a lot of chemicals in it, and bottled in beautiful, cosmopolitan-looking packs. And it was a lot tastier than the poor piece of fruit on the label, which, in its natural state, would have been completely ignored.
Journal: Martor. Revue d’Anthropologie du Musée du Paysan Roumain
- Issue Year: 2005
- Issue No: 10
- Page Range: 161-162
- Page Count: 2
- Language: English