Destination Development in Amritsar – a Regional View of Peripheral Attractions
Destination Development in Amritsar – a Regional View of Peripheral Attractions

Summary/Abstract: The present study examines tourism development in the periphery of Amritsar city, which is visited by nearly 60,000 tourists daily for its core attraction - the Golden Temple. Amritsar represents the premier example of rapid tourism development and has benefited enormously from tourism, but only a little attention has been paid to the development of potential attractions spread in the periphery of the city. First, by random sampling, data were collected from 100 visitors to analyse their attitude and satisfaction level with the current sites. Based on the Gunn’s model of regional tourism planning and management region around the core area has been planned for future development. First assessment of attractions was done and clusters were formed. Then new circulation corridors with attraction complexes were planned. The regional hinterland of Amritsar was divided into seven new tourist circuits which would help the tourists to spend their free time in a more meaningful way. These circuits will introduce the real cultural of Punjab to the tourists which most of them miss while on tour to Amritsar. On the other hand peripheral region will also develop economically as more employment opportunities will be generated. The paper concludes surrounding of Amritsar has vast potential to develop, if planned systematically and prudently not only tourist stay can be increased but also many more tourists can be attracted.

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