Performance Measurement in Retail. A Theoretical Approach
Performance Measurement in Retail. A Theoretical Approach

Summary/Abstract: The purpose of this paper is to present the most important method used in performance measurement in retailing. Considering the design, methodology and type of approach, the paper tries to make a literature review and identify the specific aspects of performance measurement in retailing in comparison with other economic sectors (production, services). The originality and value of the paper is given by the fact that the most important method used in performance measurement in retailing are being systematized. Regarding research limitations and implications, the paper is a conceptual one, without presenting the detail of each method, essentially being a conceptual paper

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