Marketing Communication and Logistics – Past and Future of Mezohegyes Railway Line
Marketing Communication and Logistics – Past and Future of Mezohegyes Railway Line

Summary/Abstract: This paper tries to survey past and future of Mezohegyes railway line. Which marketing communication tools were used to during decades and how to develop them to save and operate this line, which is much more than a railway. The role of railway network in the internal passenger and heavy traffic is continuously decreasing. The railway passenger transportation suffered a setback in shorter distances in the last decades. In case of railway transportation of goods both the carriage distance and the quantity of goods have decreased. Comparing to the previous one, quantity of the transported building materials, metal waste, ores and coal etc. lessened. In contrast with it proportion of agricultural products, machines has increased. It is worth examining the changes in connection with the passenger and heavy traffic in the last few years not only in country level but in the level of several settlements, as well. In settlements’ life a transportation route of the infrastructural sphere plays an important role. In this essay we are aiming to examine the changes in railway traffic of Mezohegyes, a settlement on the Southern part of the Hungarian Plain. Research work of this kind has been carried out about Mezohegyes earlier

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