Managing a SPA Business in Economic Downturn
Managing a SPA Business in Economic Downturn

Summary/Abstract: The current approach of the human health through a SPA Center is setting up a market estimated only in US to be nearly $11 billion, up from $5 billion two years earlier. SPA business is a growing field in Romania with more than 1 million SPA visits on established businesses that are still not more than 15 nationwide and it is estimated that the spa market will grow significantly during the current year, meaning the Romanian market is very open for new spa owners. The majority of spa owners and managers are forecasting positive growth in both revenue and spa visits for calendar year 2009. Even though the short term outlook is uncertain, it is important to understand potential longer-term consequences of reactive decisions made during an economic downturn and review how spas may take advantage of this market changes. Managing a Spa Business is involving a lot of commitment, being very important: how to develop effective systems for running the spa business on a daily basis, developing packages to encourage clients to buy more, choosing a brand of products to use and sell, ways to attract spa clients through advertising, how to get repeat business from the spa clients

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