Proposals to Adapt the Possibilities of Promoting Rural Tourism to the Identified Consumer Profile
Proposals to Adapt the Possibilities of Promoting Rural Tourism to the Identified Consumer Profile

Summary/Abstract: A lot of terms can be used to define today’s rural tourism: confusion, conflict, failure, but the word that should be heard more often is lying covered in dust in dictionaries. We are talking about PROGRESS. This concept automatically relates to future which can only be built by the present. And what does rural tourism offer today? A magnificent landscape, tourist attractions that are worth-visiting, authentic traditions…Should this be enough? Many say “no”. The reason for this remains the type of such consumer who still is the unknown in the equation. His demands are still a mystery, this is why the offer remains poorly represented. This research has been undertaken on the example of the Apuseni Mountains and the first objective is to identify the features that outline the consumer of rural tourism by shaping his profile. Within this framework, the attitude towards received services and the expectations of tourists will be revealed. The study then shifts its attention to target a series of proposals, to adapt the possibilities of promoting rural tourism to the identified profile. Rural tourism is not only a point of interest but also a viable economic component and a key to sustainable development

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