Elito įvaizdžio formavimo ypatumai Lietuvos žiniasklaidoje
Peculiarities Of Elite’ Image Formation In Lithuanian Mass-Media

Summary/Abstract: After the collapse of Soviet system, mass-media in Lithuania became the concomitant element of democracy. However, with the great reliance by society upon and with the enlarged influence of mass-media, it could become not only the scene where formation of cultural and social values of society take place, but, failing to establish an efficient supervision, an autocratic former of public opinion as well. The authority, carried by mass-media, enables it to create different images, which, if the audience fails to be critical, could be treated as real.

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