Screens in Waiting Rooms of Gynaecology Clinics: Exploitation of a Trusted Place
Screens in Waiting Rooms of Gynaecology Clinics: Exploitation of a Trusted Place
Author(s): Zuzana SkřepskáSubject(s): Media studies
Published by: Univerzita Karlova v Praze, Fakulta sociálních věd
Keywords: out-of-home media; place-based media; medical discourse; gynaecology; bio-power; reflexive modernity
Summary/Abstract: This paper is focused on a specialized commercial television programme screened in waiting rooms of gynaecology clinics and specifically on the ways in which this programme is received by viewers/patients. The objectives of the study are achieved by analysis of interviews with viewers/patients. Reception of the programme is seen as an intersection of advertising discourse and medical discourse whilst the latter becomes a tool for legitimization of the programme.
Journal: Mediální studia
- Issue Year: 7/2013
- Issue No: 02
- Page Range: 229-244
- Page Count: 16
- Language: English