Marketing implications of consumer behavior
Marketing implications of consumer behavior
Author(s): Elvira NicaSubject(s): Economy
Published by: Addleton Academic Publishers
Keywords: marketing; consumer behavior; social; financial; performance;
Summary/Abstract: This paper seeks to fill a gap in the current literature by examining integrity violations and their impact on consumers’ trusting beliefs and subsequent intentions to switch, the potential competitive impact of blog posts, the positive relationship among empathy, transportation, beliefs and intentions, and the importance of understanding customer needs and preferences.
Journal: Economics, Management, and Financial Markets
- Issue Year: 8/2013
- Issue No: 1
- Page Range: 124-129
- Page Count: 6
- Language: English
- Content File-PDF
