Development of Business Schools into Performance- Driven International Institutions – an Empirical Survey in Germany
Development of Business Schools into Performance- Driven International Institutions – an Empirical Survey in Germany

Summary/Abstract: Increasing worldwide competition in the higher education market has led to new public management approaches at higher education institutions. A critical success factor in this context is the international profile of the more performance-driven institution. This paper provides a snapshot of the state of international activities at German universities based on an empirical survey of 61 business schools and analyzes the findings. Target setting and respective performance and implementation measures for internationalization strategies are discussed. The results provide a catalog of elements of the internationalization process that can be adapted to the performance improvement needs of specific institutions in the European higher education market. Key elements are a strategic anchoring of internationalization processes and a professionalization and centralization of international affairs with regular evaluations and reports to the leadership. Further implementation measures for a successful internationalization process prove to be the active recruitment of international experienced faculty members, the advancement of faculty mobility, the acquisition of third-party funds and scholarships as well as active memberships in recognized international networks. The results of the survey can be extended to other higher education institutions throughout the world with the vision to compete more efficiently and effectively in the global market for higher education.

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