110 години маркетинг
110 Years of Marketing
Author(s): Krum AlexandrovSubject(s): Economy
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: JEL: M31; M38
Summary/Abstract: The study discusses issues related to the emergence and development of marketing, the stages, approaches and paradigms used for marketing activities in the U.S. and Europe. Particular attention is paid to some new marketing theories, developed in European countries as alternatives to marketing-management.
Journal: Икономическа мисъл
- Issue Year: 2012
- Issue No: 6
- Page Range: 121-127
- Page Count: 7
- Language: Bulgarian