Reklama v soutěžním právu EU
Advertising in EU Competition Law
Author(s): Veronika VilímkováSubject(s): Law, Constitution, Jurisprudence
Published by: Univerzita Karlova v Praze, Nakladatelství Karolinum
Keywords: EU; competition law; article 101 TFEU; article 102 TFEU; advertising; misleading and comparative advertising
Summary/Abstract: This article summarizes rules of advertising in relation to the competition law. The question is whether the advertising is protected by competition law or on the contrary whether it might be considered as a violation of EU law. The article begins with theoretic differentiation between the competition law and unfair competition. The subsequent chapter analyses if articles 101 and 102 TFEU may apply on business practices in advertising products and services. The final chapter contains an analysis of unfair competition, in particular misleading and comparative advertising.
Journal: Acta Universitatis Carolinae Iuridica
- Issue Year: 58/2012
- Issue No: 3
- Page Range: 67-79
- Page Count: 13
- Language: Czech