"ASSIMILATE IF YOU CAN; ACCOMMODATE IF YOU MUST!" ASSIMILATION AND ACCOMMODATION AS STRATEGIES OF MOTIVATIONAL EQUILIBRATION
"ASSIMILATE IF YOU CAN; ACCOMMODATE IF YOU MUST!" ASSIMILATION AND ACCOMMODATION AS STRATEGIES OF MOTIVATIONAL EQUILIBRATION

Summary/Abstract: This study is focused on what people do, cognitively, to temporarily feel in control in some learning situations within organizational milieu. The study uses the case of implementation of a new personnel evaluation procedure (i. e. case of learning of a new routine) to explore the doing side of personality. I draw on the concepts already traditional in the cognitive approach– schemes, goals and strategies – to evidence the different strategies that move people from some interpretation of the situation towards their behavioral goals. The central idea of the study is that the types of goals that people set for themselves in a situation are indicative to the assimilativeaccommodative nature of the process of representation of the situation.

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