The role of bancassurance in insurance distribution Cover Image

Znaczenie bancassurance w dystrybucji ubezpieczeń
The role of bancassurance in insurance distribution

Author(s): Anna Ostrowska-Dankiewicz, Marcelina Zapotoczna
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: banks; insurance company; insurance; bankassurance; distribution

Summary/Abstract: Bancassurance means the co-operation of bank institution with the insurance company and making the bank and insurance products. The connections of both entities can have different forms. They are a result of the with-capital and without-capital attitude as well as subjective or objective co-operation. This co-operation gives opportunities to producing the optimal insurance for specific bank product and enables the insurance policies distribution within the bank net. Additionally, it makes the access of insurance companies to the bank clients easier and gives profits to the purchasers whom the financial services are offered as a part of bancassurance.

  • Issue Year: 2011
  • Issue No: 167
  • Page Range: 253-264
  • Page Count: 12
  • Language: Polish