AKO SLOVENSKEJ VEREJNOSTI MEDIÁLNE PODÁVAŤ INFORMÁCIE Z ROZVOJOVÝCH KRAJÍN
How to cover situations and information from developing countries in the Slovak media

Summary/Abstract: In 2000, the UN agreed on the Millennium Development Goals (MDGs) – development is defined by eight clearly described priorities. Development can be seen as positive but also negative – depending on how development issues are covered and presented to the public – through media and audio-visual production. To describe the achieved progress to the Slovak public and to present an opinion on the effectiveness of development aid (for example in East Africa) is not easy. The offer of journalistic articles from news agencies or editors does not always respect an internal Code of Conduct (adopted by the editors of a particular publishing house) or Code of the use of images and messages (adopted by the national Platform of non-governmental development organizations). Development field workers, humanitarian workers and volunteers, as well as their sending organizations are not certain about the reason for producing and publishing the particular articles and images. They are not sure whether to inform the general public, to offer a particular service to sell, to fundraise money, or just release the grant project’s report. This paper presents the theoretical background and analysis of the current status of the interconnection of media production and development issues. There is also suggested a set of rules – how to cover situations and information from developing countries in the media, which should be respected while reporting the experience from developing countries in the mass media.

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