CUSTOMER SERVICE STRATEGY THE OPERATIONAL EXCELLENCE  Cover Image

Obsługa klienta w strategii doskonałości operacyjnej na przykładzie usług hotelarskich
CUSTOMER SERVICE STRATEGY THE OPERATIONAL EXCELLENCE

Author(s): Urszula Bąkowska-Morawska
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: STRATEGY; CUSTOMER SERVICE; OPERATIONAL EXCELLENCE

Summary/Abstract: In the article the author presents his own method for recognizing operational ex¬cellence strategy, where customer service is an integral part. Customer service is the process by which companies can build competitive advantage.

  • Issue Year: 2011
  • Issue No: 151
  • Page Range: 23-34
  • Page Count: 12
  • Language: Polish
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