Obsługa klienta w strategii doskonałości operacyjnej na przykładzie usług hotelarskich
CUSTOMER SERVICE STRATEGY THE OPERATIONAL EXCELLENCE
Author(s): Urszula Bąkowska-MorawskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: STRATEGY; CUSTOMER SERVICE; OPERATIONAL EXCELLENCE
Summary/Abstract: In the article the author presents his own method for recognizing operational ex¬cellence strategy, where customer service is an integral part. Customer service is the process by which companies can build competitive advantage.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 151
- Page Range: 23-34
- Page Count: 12
- Language: Polish