Wybrane mikro- i makroekonomiczne zjawiska gospodarcze a orientacja na klienta współczesnych przedsiębiorstw
SELECTED MICRO AND MACRO-ECONOMIC PHENOMENA AND CUSTOMER FOCUS OF CONTEMPORARY ENTERPRISES

Summary/Abstract: The author has made the characterization of the major phenomena of micro-and macro-economic terms of their influence on the behavior of the organization. He drew atten¬tion to the factor stimulating changes in market behavior of enterprises. These factors include the development of information systems, lack of capital constraints, the elimination of tech¬nological limitations and competence. This article attempts to determine the relationship be¬tween selected maps of economic phenomena.

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