Uwarunkowania jakości klienta w realiach nowej ekonomii
CONDITIONING CLIENT’S QUALITY IN THE REALITIES OF NEW ECONOMY

Summary/Abstract: The article presents the essence and significance of the new economy paradigm in the modern inter-related economy. Intangible assets are highly valued, especially knowledge and intellectual capital. The fundaments of the new economy are covered. Customer’s knowl¬edge and customer-related knowledge affect the quality of goods and services on offer. Cus¬tomer’s loyalty and the factors behind it are covered. Factors determining customer value and satisfaction of the new era customer are covered. The role of customer relations in shaping the value of intellectual capital are covered.

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