Społeczna odpowiedzialność małego przedsiębiorstwa – w kierunku uczciwego traktowania klienta
SOCIAL RESPONSIBILITY OF SMALL-SIZED ENTERPRISE – IN THE DIRECTION OF FAIR CLIENT’S TREATMENT

Summary/Abstract: The article concentrates on presentation of customer as subject of small enterprise social responsibility in relation to realization of stakeholders theory and specific of small en¬terprise activity. Author presents considerations about responsibility and honesty as basis so¬cial responsibility conception and fundamental purposes, expectations and worth carrier for customers, also social responsibility activity of small enterprise, witch basis is honesty cos¬tumer treatment. Considerations are theoretical and empirical.

• Details
• Contents