BUSINESS SUCCESS VERSUS FAILURE NEURAL NETWORK MODEL FOR SMALL AND MEDIUM ENTERPSIES
BUSINESS SUCCESS VERSUS FAILURE NEURAL NETWORK MODEL FOR SMALL AND MEDIUM ENTERPSIES

Summary/Abstract: The role of small and medium enterprises in any economy needs no exaggeration. They provide employment to the local community and contribute significantly to the nation’s income and growth. Yet many of these enterprises routinely fail. This study attempts to predict a non-financial qualitative factors model on the lines of Lussier (1995), with modifications in the independent variables and using ‘profit for at least three years out of the last 5 years’ as a measure of success or failure of an enterprise. The study will contribute to the limited literature on business success versus failure prediction studies using neural networks.

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