The Role of Personal Values in Determining U.S. Medical Tourists: Expectations and Perceptions of Healthcare Facility Service Quality: An Exploratory
The Role of Personal Values in Determining U.S. Medical Tourists: Expectations and Perceptions of Healthcare Facility Service Quality: An Exploratory

Summary/Abstract: This exploratory research investigated the relationship between U.S. medical tourists’ personal values and their expectations and perceptions of the service quality of healthcare facilities located outside the U.S. Based on a sample of U.S. consumers, who had traveled abroad for medical care, stepwise regression results indicated that personal values, in particular self-fulfillment, warm relationship with others, sense of accomplishment, security, self-respect, and excitement, significantly predicted U.S. medical tourists’ expectations and perceptions of the service quality of foreign healthcare facilities. The study establishes a foundation for future research on the role of personal values in medical tourists’ evaluation of service quality in the rapidly growing medical tourism industry.

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