Izbori kao oblik političkog marketinga
The Elections as the Form of the Political Marketing

Summary/Abstract: The political marketing, as a concept and philosophy of management, with its planned-nalytical, scientific and creative componen, brings qualitatively new aspect into the confrontation of the political parties in the countries of the Developed West. The political marketing, using the results of numeous sciences highly educated people significant material means, deliberately tries' to direct an enormous electoral body toward the aim defined by a certain political party. Eventualy, the very last aim is to penetrate into the deepest layers of a human personality use all of its weaknesses, desires, needs, fers, hopes researched in detail before in order to offer it as a "political product" during the preelection campaing, Mass media play the main role, shaping the publicity and public opinion the way it wants. The application of this concept is the matter of ethic and depends on the society in concreto, and also on what the participants to the political strug gle mean by "political marketing". At the level of this approach seems unavoidable the question of manipulation, inddoctrination, narrowing the volume of the crtitical conscious, reduction of the reality to the some usually phenomenological aspect of the occurrences, which is subject of talks and scientific publications.

• Details
• Contents