DIRECT RESPONSE ADVERTISING – A MODERN METHOD OF PROMOTION
DIRECT RESPONSE ADVERTISING – A MODERN METHOD OF PROMOTION
Author(s): Ozana Alexandra Harea, Manuela Florentina GordeanSubject(s): Economy
Published by: Editura Eurostampa
Keywords: direct response advertising; marketing; promotion; communication
Summary/Abstract: The paper shows some basic features of direct response advertising, several aspects related to the emergence and quick development of this promotion method over the years, its role and the impact on marketing and promotion
Journal: Anale. Seria Ştiinţe Economice. Timişoara
- Issue Year: XVI/2010
- Issue No: 16
- Page Range: 637-641
- Page Count: 4
- Language: English