Culture Encounter in a Privatized Bulgarian Bank with Foreign New Owners: Which Are the Relevant Borders? Cover Image
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Културни срещи в една приватизирана българска банка с чуждестранни нови собственици: кои са важните граници?
Culture Encounter in a Privatized Bulgarian Bank with Foreign New Owners: Which Are the Relevant Borders?

Author(s): Georgi Ganev
Subject(s): Social Sciences
Published by: Институтът по философия и социология при БАН

Summary/Abstract: The study utilizes a specific approach and offers a possible answer to the question about whether and how the integration in Europe leads to a change in the economic culture in Bulgaria. The approach is a case study of a firm, in which the encounter of the Bulgarian and the Western economic culture is clearly institutionalized, and in which a set of in-depth structured interviews allows the delineation of the basic parameters of the cultural encounters. The firm is a privatized bank which due to its history has no corporate culture of its own and the new management meets a number of Bulgarians who are simple representing the general Bulgarian economic culture. The study focuses on one relevant cultural frontier, which is within the group of Bulgarian respondents with respect to their generation, qualification and specific cultural attitudes. In this light the possible answer to the question about the cultural impact of integration in Europe is that integration leads to change in economic culture through the delineation of clear cultural cleavages within the Bulgarian society and through selection and consequent spread or respectively dying out of types of behaviour defined by these cleavages.

  • Issue Year: 39/2007
  • Issue No: 3-4
  • Page Range: 90-97
  • Page Count: 8
  • Language: Bulgarian