DENUMIRI DE BĂNCI OLTENEŞTI ÎN PRIMA JUMĂTATE A SECOLULUI AL XX-LEA
Names of Banks in Oltenia in the First Half of the 20th Century
Author(s): Iustina Nica (Burci)Subject(s): Language and Literature Studies
Published by: Editura Universitaria Craiova
Keywords: names; banks; Oltenia
Summary/Abstract: The hereby article describes names of banks that were operational in Oltenia in the first half of the 20th century. It was a period when the entire Romanian system of denomination was placed at the border between popular and official – the name-coded message was still well understood by recipients – and the nomenclature of banking institutions is aligned to the characteristics of those times, as shown by the quoted examples. Credit companies especially chose names including clear messages – directed either to human sensitivity (Crinul – Lily, Florile – Flowers, Stejarul – Oak Tree, etc.), either to the conscience of individuals who were frequently affected by hardships and social injustice (Asigurarea Viitorului – Insurance for the Future, Sprijinul Bătrâneţilor – Support for Old Age, Speranţa – Hope, Ruina Cămătarilor – The Ruin of Pawnbrokers, etc.).
Journal: Analele Universităţii din Craiova. Seria Ştiinţe Filologice. Lingvistică
- Issue Year: 2014
- Issue No: 1-2
- Page Range: 28-36
- Page Count: 9
- Language: Romanian