Estetyzacja codzienności w programie poradniczym dotyczącym wyglądu Chcę być piękna – perspektywa krytyczna
Making everyday aesthetic in the TV show about appearance, I want to be beautiful – a critical perspective

Summary/Abstract: The man almost always submited the body of various regimes, aimed to make it more attractive. Ubiquitous pursuit of beauty is a sociological phenomenon that can not be underestimated. It’s insistent presence in the media became the impetus for the analysis of the reality show I want to be beautiful. This article presents a model of femininity propagated by television. It shows what socialization message is distributed to a young, relatively little critical audience. It presents the relationship between alteration of image and conscious construction of identity.

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