Discours publicitaire et enseignement du FLE
The discourse of advertising and FLT
Author(s): Letiţia IleaSubject(s): Foreign languages learning
Published by: Accent Publisher
Keywords: discourse of advertising; slogan; didactic strategy
Summary/Abstract: The purpose of this paper is to describe the discourse of advertising, its advantages as well as its practical applications in the FLE courses.
Journal: Lingua A. Lingvistică
- Issue Year: 2007
- Issue No: VI-VII
- Page Range: 191-196
- Page Count: 6
- Language: French