El discurso publicitario - un enfoque didáctico
The media discourse analysis - a didactic challenge

Summary/Abstract: The advertising is conquering our existence. The aim of our study is to analyse briefly the various typologies of the discourse, the constituents of the discourse analysis and finaly, some characteristics of the media discourse analysis and a model of a teaching approach of a publicitary text in the written press in the spanish as a foreign language class.

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