NOUA DIPLOMAŢIE PUBLICĂ: ABORDĂRI TEORETICO-METODOLOGICE
NEW PUBLIC DIPLOMACY: THEORETICAL AND METHODOLOGICAL APPROACH’S

Summary/Abstract: Public diplomacy was one of the key Cold War weapons but, with the end of the bipolar world, it became less popular. After September 2001, which triggered a global debate on public diplomacy, and public diplomacy has become an issue in most countries. Many ministries of foreign affairs now develop a public diplomacy policy of their own. Their association with public diplomacy can be seen as a symptom of the rise of soft power or, at another level, as the effect of broader processes of change in diplomatic practice. The new public diplomacy has in fact become part of the changing fabric of international relations. Foreign publics now matter to practitioners of diplomacy that was unthinkable as little as twenty-five years ago. This article joins the debate on new public diplomacy in theoretical and methodological terms.

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