Родни аспект у хумористичном дискурсу у српским и америчким женским часописима
Gender Aspect In Humorous Discourse In Popular Women’s Magazines In Serbia And The U.S.

Summary/Abstract: The paper explores gender aspect of humorous discourse in four popular women’s magazines published in Serbia and the U.S. Firstly, we wanted to describe the functions humour has in this discourse and determine to what extent gender roles are affected by humour. The results of this study indicate that in most cases self-directed humour is used, particularly in the narratives where the authors want to depreciate themselves, elicit sympathy or build rapport with the readership. Gender influences humour both overtly and covertly and stereotypes related to gender are still widely present in both cultures. On the other hand, humour upholds gender roles and helps in maintaining them.

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