Medialny obraz kobiet zajmujących kierownicze stanowiska
Media Image of Women in Executive Positions

Summary/Abstract: I present an analysis of popular culture texts - TV series and feature films - showing women managers and enterprise owners, actively participating in political life. I investigate how frequently women in executive positions appear in Polish media, in what branches of economy, and how their careers are presented. I analyse the ways of showing women as bosses in their professional environment, in family relationships and in private life. I confront this media image with results of sociological research, investigating how much the former is a reflection of actual Polish reality, or how much it consists of copying and strengthening certain gender sterotypes.

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