Strategic development of the region in the context of the branding concept
Strategic development of the region in the context of the branding concept
Author(s): Svitlana VeleshchukSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: brand; territory branding; region development strategy; citizen self-identification
Summary/Abstract: The article is addressed to the issues of territorial branding, the mechanism of developing a territory’s brand and advancement in the strategy of a region’s development.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 334
- Page Range: 285-294
- Page Count: 10
- Language: English
