HAIR MATTERS: METAPHORICAL RECONCEPTUALIZATIONS OF HAIR IN PRINT ADS
HAIR MATTERS: METAPHORICAL RECONCEPTUALIZATIONS OF HAIR IN PRINT ADS
Author(s): Annamaria KilyeniSubject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: metaphor; metaphorical reconceptualization; hair; rhetorical function; print ads
Summary/Abstract: Based on a corpus of print advertisements in British glossy magazines, the present paper is part of a broader research project in which Conceptual Metaphor Theory is used in an attempt to analyze the way in which copywriters rely on metaphor to reconceptualize a woman’s body for rhetorical purposes. The focus of this paper is on the conceptual metaphor HAIR IS AN OBJECT. More specifically, its linguistic instantiations and its rhetorical function in advertising discourse will be considered.
Journal: B.A.S. British and American Studies
- Issue Year: 2012
- Issue No: 18
- Page Range: 231-242
- Page Count: 12
- Language: English