Rhetoric and persuasion on selected websites Cover Image

Krytyczna analiza dyskursu wybranych stron internetowych
Rhetoric and persuasion on selected websites

Author(s): Seweryn Leszczyński
Subject(s): Media studies
Published by: Fundacja Pro Scientia Publica
Keywords: the medi; Internet; critical discourse analysis; language; rhetoric; persuasion

Summary/Abstract: This article shows a way of interpreting media transmission by using critical discourse analysis (CDA). The article starts by explaining the most important words: rhetoric, persuasion, critical discourse analysis. Next, it presents the the mass communication theory and specific language in the Internet. My own study is based on an analysis of media discourse presented on websites: Onet, wPolityce on 06.11.2012 – the day before the election for president of the Unites States. CDA allows us to identify a specifi c message, language elements and treatment of the subject in terms of criterion for information. The conclusion shows that media transmission does not satisfy all the criteria for this value.

  • Issue Year: 2013
  • Issue No: 3
  • Page Range: 225-237
  • Page Count: 12
  • Language: Polish