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Le marketing durable pour la promotion des produits touristiques
The sustainable marketing for promoting tourism products

Author(s): Driss Baakil
Subject(s): Social Sciences
Published by: Editura Fundaţia Andrei Saguna
Keywords: planet; dignity; marketing; tourist; sustainable development.

Summary/Abstract: In a context of overexploitation of natural resources and deterioration of human values, tourist establishments are required to win a new segment of the market consists of customers concerned about the sustainability of the planet and the dignity of human beings. The purpose of this paper is to seek to highlight the correlation that may exist between a marketing approach of tourism products and sustainable development. Thus, tourism marketing is to promote sustainable tourism product that is a combination of both goods and services whose mission is to meet societal expectations of tourist and contribute to sustainable development.

  • Issue Year: 2011
  • Issue No: 3
  • Page Range: 97-122
  • Page Count: 26
  • Language: French