Comportarea turistilor si nationalitatea - criterii pentru clasificarea turistilor si segmentarea pietei
Tourists behavior and nationality - criteria for tourists classification and market segmentation
Published by: Editura Economica
Keywords: consumer behavior; segmentation; criteria of segmentation; tourism behavior; nationality.
Summary/Abstract: Tourism marketeres usually use categories to better know their markets and their clients. Most of definitions of segmentation consider dividing the market using different criteria. We explained why segmentation should be considered building of the firm’s market, gathering clients with the same characteristics. This work is about two criteria of segmenting the tourism market: tourism behavior and nationality. We use the criteria nationality describing the main categories of foreign tourists visiting Romania in last years.
- Issue Year: 2006
- Issue No: 3
- Page Range: 87-98
- Page Count: 12
- Language: Romanian