A Camea rúzs, a Fa szappan és a lila Limara tündöklése és bukása
Cosmetics in Hungary in the Socialist

Summary/Abstract: The study is based on questionnaires and newspaper articles dealing with the methodology of cosmetics during the socialist period in Hungary. It should be pointed out that the official discourses emphasised the importance of beauty, but in a very specialized way: the main virtue of an ideal woman was modesty. The beauty idol was Brigitte Bardot for the elder generation and the popular newscasters of the day for the younger. Despite the lack of economic resources, women tried their best to be beautiful, and they aspired to use symbolic products, such as the Fa soap or the Limara deodorant. Up to now, there are very few researches on this topic, and this article is only the first step to the better understanding of this relevant field of cultural history from socialist period.

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