Rodna dimenzija novinarske profesije u Srbiji
Gender Dimension of Journalism in Serbia

Summary/Abstract: This paper discusses how the Serbian news media reflect gender inequality in the society through gender structure on the production level. The paper is based on Serbian journalistic community’s research done from June 2010 to July 2012 and a secondary analysis of the other published research in the media field. Although findings cannot be generalized, they certainly point to the main problems and mechanisms within the media organizations. From the owners’ and managers’ positions through the editorial boards, gender structure, choice of topics and interlocutors, to the manner of reporting on specific topics of public interest, media perpetuate a picture of gender roles. This applies in particular to the role of women whose media images often do not correspond with their roles and emancipation in real life. Thus, the social role of women in their communities is limited to patriarchal patterns, and their contribution to the community is minimized.

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